Effective Social Media Tips for Real Estate Pros

Apart from letting you share vacation snaps or catching up with friends, social media is one of the most powerful tools available for generating real estate leads. With millions of users scrolling every day, you have a real opportunity to connect with potential buyers and sellers on a personal and scalable level. But you need to use targeted real estate social media marketing strategies to make that connection meaningful and ultimately turn your audience into actual leads.

 

Go beyond just posting listings.

You’re missing a big opportunity if your only posts are listing photos. You need a consistent content plan that builds interest and drives results at every stage of your sales timeline. Each post should be carefully timed to match your development and sales goals.

Original Ginger builds full content plans tailored to your timelines and handles everything, from strategy to day-to-day scheduling, so you can stay focused on closing deals while your content keeps leads flowing.

Match your content to the platform.

Each social platform works differently, and your real estate social media marketing strategy should reflect that. For example, Instagram requires a visual-first approach — and that means your photos need to stand out.

Original Ginger can take your drone footage, 3D renderings, and updates and turn them into sharp, high-impact posts that grab attention. Our team can create professional, polished visuals that keep the momentum going from pre-launch teasers to final walkthrough videos.

Use stories and reels to boost engagement.

Short-form content like Stories and Reels on Instagram and Facebook works well for real estate. Stories are perfect for quick behind-the-scenes updates, while Reels offer a way to showcase listings in a polished, short-format video. These bite-sized formats are ideal for staying visible and driving interest without overwhelming your followers.

 

Post consistently

Posting consistently is a great real estate social media marketing strategy that helps keep your name fresh in your audience’s mind and encourages interaction. Plus, it lets buyers see your properties in a more engaging way. When people see your content show up reliably in their feed, they’re more likely to remember you when it’s time to buy or sell. Regular posting also signals that you're active and dependable — qualities that build trust with potential clients.

 

Let’s apply these tips to your social media strategy.

At Original Ginger, we take a hands-on, collaborative approach to real estate social media marketing. You’ll get the benefit of experienced strategic support with the personalized attention of a boutique team. From content planning to creative execution, we’ll help you build a social media presence that connects with your audience and supports your business goals.

Start with a complimentary consultation! Call us at 1-855-298-8650 or complete the contact form on our website, and we’ll bring your social media strategy to life.