Original Ginger

Your potential buyers and sellers may literally be just around the corner — they’re looking up properties and agents online to help them before they ever pick up the phone. Top real estate development companies know this, and that’s why they use local SEO for real estate to consistently drum up business in competitive neighbourhoods.   Why not use it yourself to stand out among your peers? With the right SEO for real estate strategy, your website can appear at the top of search results when people look for location-specific properties or even neighbourhood information.   Get the right insights first   To get started in SEO for real estate, you’ll want to first be clear on the location, audience, as well as the types of properties you want to target. These insights will help you make an effective, one-of-a-kind SEO strategy — you don’t want to be stuck with an overused cookie-cutter formula that other real estate development companies have used before. ...

When you are trying to do real estate social media marketing, you’re not just competing against other real estate agents. You’re competing against memes and dog videos. So when you post a listing, it better do more than just look nice. Pretty photos with a caption like “New listing, DM for details” won’t cut it. People scroll past that before the first second’s up.   Do you want real attention? Then you have to make your listing interactive — playable and fun. That’s what makes someone click and share.   Static images are dead weight.   How long do you spend staging a home? Probably hours of tweaking every detail, right? Now ask yourself how long you spend on the post about it. If the answer’s “five minutes with Canva,” you’re not giving that listing a real shot.   Start building posts that pull people in. Let them explore the space. Why not spin up a 3D tour and cut vertical clips for Instagram Stories? The moment someone feels like they’re walking t...

Apart from letting you share vacation snaps or catching up with friends, social media is one of the most powerful tools available for generating real estate leads. With millions of users scrolling every day, you have a real opportunity to connect with potential buyers and sellers on a personal and scalable level. But you need to use targeted real estate social media marketing strategies to make that connection meaningful and ultimately turn your audience into actual leads.   Go beyond just posting listings. You’re missing a big opportunity if your only posts are listing photos. You need a consistent content plan that builds interest and drives results at every stage of your sales timeline. Each post should be carefully timed to match your development and sales goals. Original Ginger builds full content plans tailored to your timelines and handles everything, from strategy to day-to-day scheduling, so you can stay focused on closing deals while your content keeps leads flow...

Your website influences how people see your brand from the first click, so it’s best to invest in custom website design in Vancouver if you're serious about making that first impression count.   At Original Ginger, we’ve worked with businesses across industries and know firsthand how a well-designed site can change the way customers connect with you. Good design is about building trust — whether you're launching a new venture or refreshing your current site, our approach to website design in Vancouver gives you an edge that generic templates simply can’t.   Improve your visibility online.   A well-designed website performs well on search engines, which is why our team uses the best SEO practices to help your site rank higher on platforms like Google. This covers essentials from optimized page titles and meta descriptions to mobile-friendly layouts and image alt text.   Custom websites give you more control over your site content and structure, too, so...

More than just a good logo, a strong brand is really an experience that people connect with and remember. You need a Vancouver branding company that can create that emotional impact and visual consistency across every touchpoint. But how do you find a team that gets your vision and can translate it into something real? Here are the elements to look at when choosing a Vancouver branding company:   Diverse branding portfolio   Work with a Vancouver branding company that can handle complex and brand-specific challenges across industries and audiences. Look at their portfolio. Does it span a range of high-impact, story-driven visuals? A body of work that includes everything — from bold rebrands for startups to refined visual identities for heritage businesses — shows their command of different design styles and strategies, proving they can deliver branding that feels distinct and effective.   Established process   Having a solid process in place is at th...

What really separates a great digital marketing agency in Vancouver from the rest? More than slick designs or bold taglines, it comes down to how they work behind the scenes. You need to look closer at how they manage projects, communicate, and build client relationships — because those are the signals that matter most.   1. They keep your project moving without you needing to micromanage.   Choose an agency that breaks projects into clear phases with realistic timelines and defines who’s responsible for what at each step. They should update you regularly and flag potential issues early. Whether you’re asking for a website redesign or a full digital overhaul, a capable digital marketing agency in Vancouver will break down complex work into manageable steps and keep everything on track.   2. Their process is structured but never rigid.   No two businesses are alike. A great agency knows how to follow a clear process while still adapting to your specifi...