Original Ginger

More than just a good logo, a strong brand is really an experience that people connect with and remember. You need a Vancouver branding company that can create that emotional impact and visual consistency across every touchpoint. But how do you find a team that gets your vision and can translate it into something real? Here are the elements to look at when choosing a Vancouver branding company:   Diverse branding portfolio   Work with a Vancouver branding company that can handle complex and brand-specific challenges across industries and audiences. Look at their portfolio. Does it span a range of high-impact, story-driven visuals? A body of work that includes everything — from bold rebrands for startups to refined visual identities for heritage businesses — shows their command of different design styles and strategies, proving they can deliver branding that feels distinct and effective.   Established process   Having a solid process in place is at th...

What really separates a great digital marketing agency in Vancouver from the rest? More than slick designs or bold taglines, it comes down to how they work behind the scenes. You need to look closer at how they manage projects, communicate, and build client relationships — because those are the signals that matter most.   1. They keep your project moving without you needing to micromanage.   Choose an agency that breaks projects into clear phases with realistic timelines and defines who’s responsible for what at each step. They should update you regularly and flag potential issues early. Whether you’re asking for a website redesign or a full digital overhaul, a capable digital marketing agency in Vancouver will break down complex work into manageable steps and keep everything on track.   2. Their process is structured but never rigid.   No two businesses are alike. A great agency knows how to follow a clear process while still adapting to your specifi...

Putting time into SEO but not seeing results? You might be overlooking a few key factors — like the value of working with an experienced SEO service in Vancouver. In this blog, we’ll break down some common SEO mistakes that hold back local businesses from reaching their full online potential. More importantly, we’ll show you how to avoid them so you can improve visibility and get your SEO efforts on the right track.   Picking the wrong keywords   Keyword difficulty and search volume are two key metrics in most SEO tools. They tell you how competitive a keyword is and how often people search for it each month. While it might seem logical to go after high-volume keywords, those terms are often too competitive, especially for newer websites or those with lower domain authority. On the other hand, targeting keywords with low difficulty might not bring in the kind of traffic you're aiming for. The solution is to strike the right balance. Choosing effective keywords takes...

Did you know you have less than 15 seconds to impress your customers and make them stay on your website? That’s the average time visitors spend on a website — and if they don’t like what they see or have difficulty finding what they need, they will leave and probably never go back again. This can decrease your traffic and sales over time. The good news is that a graphic design agency can help you capture and retain attention with visually compelling and user-friendly designs.   At Original Ginger, we are a team of creative branding and marketing professionals ready to transform your website’s UX and UI. Whether you want to keep it simple or prefer a more complex, sophisticated website, we will help you realize your vision and boost your brand with a fully responsive website. We’ll implement up-to-date code, ensure a responsive design, and allow mobile users to view it without issue to improve your search engine rankings and the user experience for guests and customers. ...

If you run a local business, then you already know how important it is to make a strong connection with your community. Simply having a storefront is no longer enough — you also need a strong online presence to reach your increasingly digital audience, which makes a website a must-have. If you don't have one yet, it's time to get in touch with a professional web developer in Surrey like Original Ginger. We can help your small business grow by building a website from the ground up. Do you have an existing website? We can also make it more search-engine friendly and easy for your customers to use. When you hire a web developer in Surrey like Original Ginger, you’ll be working with a local expert who understands your target market. We take the guesswork out of creating a responsive and visually stunning website that can set a solid foundation for your marketing activities online.   Solidify your online branding.   As your web developer, we go beyond creating beautif...

Is your website struggling to be found online? It's time to partner with a Vancouver SEO company that can help you achieve top search engine rankings. At Original Ginger, we specialize in boosting your online visibility to help you reach a wider audience. From auditing your site to enhancing its crawlability to creating SEO-friendly on-page and off-page content, we offer everything you might need to drive more leads and help your business grow! Fix low traffic   You might be creating amazing content, but without a strong SEO foundation, your website's visibility and search engine rankings will likely stall. As a leading Vancouver SEO company , we can help you break through this plateau. We have years of experience in optimizing websites and content to drive organic traffic and generate more leads. We combine both the art and science of SEO, encompassing technical optimization to ensure your website is easily crawlable and indexed by search engines, on-page optimizatio...