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Why Modern Vancouver Web Design Matters More Than Ever in 2026

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  Your website makes a stronger first impression than any pitch. And in the year ahead —as digital expectations rise while attention spans shrink even more — modern Vancouver web design can decide how people perceive your brand, and whether they stick around. So your website already looks polished — great. But that’s no longer enough. Users now expect it to feel effortless. Your design must now meet function at every turn, creating seamless interactions across every device and screen size. Need some direction? In this blog, we’re talking about the biggest trends that are driving where modern Vancouver web design is headed. Parallax scrolling We know, we know. Parallax scrolling isn't really new, but designers are finding new ways to use it. More websites are now adopting layered scroll effects that tell a story as the user moves down the page. Depending on how interactive or narrative your site needs to be, it might make sense to include background video that plays only whe...
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From Browsing to Buying: Real Estate Website Designs That Drive Action

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  Did you know that about 80% of homebuyers and investors start their property search online? If you want them to take you seriously from the start, you need a real estate website design that inspires trust and leaves a strong visual impression, like a confident digital handshake that gives buyers confidence to keep browsing. Make your real estate website mobile responsive About 72% of homebuyers are now using mobile devices to search for listings, so your website must be able to adapt naturally to any screen size. Responsive real estate website design automatically adjusts your layout for smaller screens like smartphones and tablets, so mobile users can check your photos and property details without having to fight with awkward pinch-to-zoom gestures. Google also tends to rank mobile-friendly websites higher, so that’s another plus! Show high-quality visual content Strong visuals should be part of your real estate web design. Professional photos make people more likely to ...
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Website Development Strategies for Real Estate: Canadian Marketing Campaigns This Thanksgiving

Did you know that Thanksgiving is a chance for you as a real estate professional to connect with your clients and strengthen your business relationships? While many people aren’t actively house-hunting during this time, the season still offers unique opportunities to capture attention and nurture leads through your website. Now is still a good time to think about website development for real estate — something we can help you with here at Original Ginger!   Why market properties during the holidays?   With emotions running high during Thanksgiving, it’s a perfect time to keep your brand visible and appealing to potential clients. Fewer agents are actively marketing this season, so take this opportunity to show off your listings and reach buyers at lower costs.   While spring and summer are traditionally busier for real estate, don’t overlook the opportunities that may come in autumn and winter. Motivated buyers often shop during colder months, either searching...
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Local SEO for Real Estate: How to Attract More Buyers and Sellers in Your Area

Your potential buyers and sellers may literally be just around the corner — they’re looking up properties and agents online to help them before they ever pick up the phone. Top real estate development companies know this, and that’s why they use local SEO for real estate to consistently drum up business in competitive neighbourhoods.   Why not use it yourself to stand out among your peers? With the right SEO for real estate strategy, your website can appear at the top of search results when people look for location-specific properties or even neighbourhood information.   Get the right insights first   To get started in SEO for real estate, you’ll want to first be clear on the location, audience, as well as the types of properties you want to target. These insights will help you make an effective, one-of-a-kind SEO strategy — you don’t want to be stuck with an overused cookie-cutter formula that other real estate development companies have used before. ...
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Real Estate Social Media Marketing: Gamify Listings to Go Viral

When you are trying to do real estate social media marketing, you’re not just competing against other real estate agents. You’re competing against memes and dog videos. So when you post a listing, it better do more than just look nice. Pretty photos with a caption like “New listing, DM for details” won’t cut it. People scroll past that before the first second’s up.   Do you want real attention? Then you have to make your listing interactive — playable and fun. That’s what makes someone click and share.   Static images are dead weight.   How long do you spend staging a home? Probably hours of tweaking every detail, right? Now ask yourself how long you spend on the post about it. If the answer’s “five minutes with Canva,” you’re not giving that listing a real shot.   Start building posts that pull people in. Let them explore the space. Why not spin up a 3D tour and cut vertical clips for Instagram Stories? The moment someone feels like they’re walking t...
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Effective Social Media Tips for Real Estate Pros

Apart from letting you share vacation snaps or catching up with friends, social media is one of the most powerful tools available for generating real estate leads. With millions of users scrolling every day, you have a real opportunity to connect with potential buyers and sellers on a personal and scalable level. But you need to use targeted real estate social media marketing strategies to make that connection meaningful and ultimately turn your audience into actual leads.   Go beyond just posting listings. You’re missing a big opportunity if your only posts are listing photos. You need a consistent content plan that builds interest and drives results at every stage of your sales timeline. Each post should be carefully timed to match your development and sales goals. Original Ginger builds full content plans tailored to your timelines and handles everything, from strategy to day-to-day scheduling, so you can stay focused on closing deals while your content keeps leads flow...
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Why Professional Website Design in Vancouver is Crucial for Business Success

Your website influences how people see your brand from the first click, so it’s best to invest in custom website design in Vancouver if you're serious about making that first impression count.   At Original Ginger, we’ve worked with businesses across industries and know firsthand how a well-designed site can change the way customers connect with you. Good design is about building trust — whether you're launching a new venture or refreshing your current site, our approach to website design in Vancouver gives you an edge that generic templates simply can’t.   Improve your visibility online.   A well-designed website performs well on search engines, which is why our team uses the best SEO practices to help your site rank higher on platforms like Google. This covers essentials from optimized page titles and meta descriptions to mobile-friendly layouts and image alt text.   Custom websites give you more control over your site content and structure, too, so...
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